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You’ve got a great idea for a good, informative blog post. The topic is of interest to your readers.
You know what you want to say, and the keywords you need to use.
There’s just one problem.
You don’t know how to say it.
What can you do to make your blog post any more interesting than the next one? How can you catch and keep the attention of your visitors?
Here are 3 simple blog writing tips to “punch up” your writing, transform your blog posts and help you stand out from the crowd.
1. Make Good Use of Adjectives
There are two basic rules for the use of adjectives:
• apply them liberally
• avoid repetition
Lets look at an example. Notice the difference in the following two sentences.
The Tortoiseshell cat is a type of Calico.
The vocal and often opinionated Tortoiseshell cat is a popular variety of Calico.
By adding 3 adjectives in the second sentence, not only is it more fun to read, it also conveys additional information. Don’t be afraid to to offer a little something “extra” to your readers.
Repetition is easy to avoid.
Your computer may have a thesaurus, and if not, just locate one online. Find a different word to say the same thing.
2. Get Specific and Fill in the Picture
This blog writing tip can take a good blog post and easily make it a whole lot better.
Lets start with this statement:
Red cars are known to be the most dangerous on the highway, while yellow cars are often cited as the safest.
Now lets take that basic information, and enhance it a bit. We’ll insert some adjectives, home in on the cars, and add a human element:
That sporty red corvette in which your brother-in-law speeds around town carries with it a dangerous reputation. Where safety is concerned, it’s no match for grandma’s sturdy yellow wagon.
By choosing models for the cars, as well as identifying the drivers, we have now painted a very interesting picture. In fact, at this point you may even be imagining the brother-in-law (perhaps in midlife crisis), and also have a clear image of that elderly woman slowly making her way to her favorite local grocery store (my apologies to all lead-footed grandmothers).
You’re now engaged in the story. And once again, lots of information has been conveyed.
3. Similes and Metaphors Are Just Icing on the Cake
Before your head starts to spin with memories of your high school English class, let me assure you that you regularly use both of these (and don’t worry about which is which). In fact, it’s likely you’re a master of these two clever little figures of speech.
Simply put, similes and metaphors assign the qualities of one object to another:
Some news stories grab you by the throat with their screaming headlines.
(Headlines don’t actually scream.)
The internet is a vast sea of information.
(Last time I checked, the Web was not a body of water.)
As timid as a mouse, he slowly approached her door.
(Are mice really timid?)
Okay, now apply what you’ve learned!
Try weaving one or more of these blog writing tips into your next post, and notice how your content becomes richer and more imaginative. Do this a few times, and with practice you will begin to add these skills to your web writing toolbox.
Want to try it out and get a little feedback? Contact me.
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Wow this is a great resource.. I’m enjoying it.. good article
Hello school grants! I’m glad you found this post helpful. I’ll be posting more info like this, as well as longer articles on writing more creative content. If there is something specific you’d like to see, in terms of writing tips, let me know!