Everyone in internet marketing talks about their list. Email list building is essential. You must increase your subscriber base.
Make it a top priority. Follow these 3 simple rules:
• Always provide an opt-in
• Offer free, high value information
• Followup
Simple, yes? As Buddha said: “Simple, not easy.”
1. Always Provide an Opt-in
Let me say it again. Always, always provide an opportunity for your readers to subscribe. When they visit your blog or website, they are in essence stepping through your front door.
Invite them in! Encourage them to stay awhile with your excellent content. Email list building is not rocket science. It does, however, take constant, persistent effort.
Give your visitors a reason to want to subscribe.
2. Offer Free, High Value Information
This is often referred to as an “ethical bribe.” It’s a popular way to encourage your readers to opt-in to your email list. This is really nothing more (and nothing less!) than good, solid content, of value to the reader. That’s it.
Do your homework. Know what the typical person visiting your site is likely to want. Speak directly to that need.
As one mentor of mine often says “poke your finger right into their pain.”
And then begin to speak directly to the need to relieve that pain. Let them know you understand the situation through the free information you offer.
Here are 3 popular ways to engage your visitor:
• special report
• free ebook
• free video
Make good use of them, and your email list building will efforts will pay off. Your visitors will return for more.
3. Followup!
Remember this phrase? The fortune is in the followup.
By some estimates, it takes 5 contacts with someone before they’re really interested in playing ball. By other estimates it’s 7 contacts before they even want to walk onto the playing field.
Email list building requires your constant attention, and can take some time and effort. Treat your subscribers like GOLD, because that’s what they are.
Once someone has given you the privilege of contacting them via email, respect it. Maintain that contact through continuing to offer information of value.
Be consistent.
And do yourself a favor by using a good autoresponder program. You really cannot survive in the online world of marketing without one.
If you do not follow these 3 simple rules, you will lose.
You will lose potential subscribers.
You will lose new subscribers.
You will lose long time subscribers.
3 simple rules. Follow them to success.
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Hello.
Where can I get free or low-cost email lists, especially of writers?
Thank you.
Matthew
Hi Matthew,
Thanks for stopping by. For some reason, I did not receive notice of your comment. So sorry for the delayed response. And I’m no help, anyway, as I am not aware of any low cost email lists of writers.
Writing.com looks interesting, I see it is a membership site. What do you have going there?
-Jan